Last century, while in law school, I learned of an amusing case where some joker ended up on the wrong end of a trademark suit for registering “bellsouthstinks.com” as a web domain. It struck me as one of the most ludicrous trademark cases around, save for those where it is the trademark itself that is ridiculous (“Realtor,” for example – can I trademark “Lawyer” too?). I mean, seriously, what customer could possibly think a web site called “bellsouthstinks.com” was owned, operated, controlled or licensed by Bell South?
Fast forward to this century. I moved to North Carolina in 2007, and closed on my house in early 2008. Since then I was an AT&T Bellsouth customer, both for standard phone service (a.k.a. “plain old telephone service,” or POTS) and for DSL. The POTS was regular but the DSL was not. Too many times to count, the Internet would vanish into oblivion, only to return if and when it felt like returning. Each call to Bellsouthstinks.com (and least I guess that’s their real name, seeing as they prevailed in the suit) resulted in a half hour of hold time, some trouble shooting, and then an “aha, some dumbass who works for us set your account as an ‘Erblakistak,’ which they never should have done since you’re on the ‘Imflopistop’ plan instead. I’ll put in a work order to have that fixed and your Internets should be up and running in the next 25-30 business days.” It was at this point where I realized why Bell South guarded the “bellsouthstinks” name so jealously: the very concept of stinking is the crown jewel of their business model.
Each his own, they say. I’m sure one man’s stink is another’s aroma, but for me stinking just … well … stinks. It started to stink even more when I installed Ooma and was reminded the hard way that voice over IP can only work as well as the IP over which your voice … um … “overs.” So I went on to RoadRunner’s site and ordered cable Internet instead, only to get an email a few hours later saying they didn’t think my rural home is within their service area, but would investigate further. Figuring DSL might be the only game in town (other than satellite, which is far worse), I looked into the procedure for retaining DSL, such as it was, while porting POTS to VOIP. I learned that to do so requires you to “dry loop” your line, i.e., to split out your DSL from your POTS so that a company can port your phone number without making your Internet go away at the same time. After three calls to Bellsouthstinks.com, I finally got someone who seemed to know what she was doing, and she told me the phone and DSL lines would be separated in one month’s time, and that any earlier attempts to port the phone number would not interfere with this process; the porting would just be delayed by it.
Well, last week the Meep-Meep company finally figured out that I am in their service area after all, so when the Bellsouthstinks.com guy arrived to dry loop the DSL line, I told him not to bother, seeing as I was now going to get rid of my DSL before the POTS number would be ported away. He said OK, he’d cancel the order. Then yesterday, the Meep-Meep company arrived and installed cable Internet, and my POTS mysteriously vanished. Initially, I blamed everyone from Meep2 to Ooma (who was and is having service issues of their own) to everything else under the sun except … you guessed it … Bellsouthstinks.com. In the evening, when I finally was able to talk to Ooma tech support while in front of the hub, I learned that I hadn’t just lost Ooma, I’d lost POTS, and that was the reason neither was working properly. So I figured “of course, when I told the Bellsouthstinks.com guy to cancel the order, he must have thought I meant to cancel my service altogether.” So I called Bellsouthstinks.com the first opportunity I got, and was assured that the service would be restored by the end of the day. No problem, I figured, once it’s restored, I’ll just do call forwarding one last time, and forward all calls to the temporary number Ooma gave me while the port is pending. So I got home, tried to forward calls, and found out that feature had been disabled. As had caller ID, as I would learn when someone else called an hour later. So I called Bellsouthstinks.com yet again, asking them to restore the services they had cut off, and was told I would have to call back earlier in the day when the Pooch-Screw Office would be open. So here I am, with my POTS service back, barely, but with none of the functionality I had previously ordered and could really now use, if only for a minute or to so I could forward calls to the number that is actually working. I am counting the days until my home number is fully ported and I no longer have any more connection to Bellsouthstinks.com than … er ….
- Intelligent design has to science?
- L.A. Mayor Antonio Villar has to Corina Raigosa?
- Michael Moore has to reality?
- I have to hair on my head?
- Other (specify).
In other news, as far as the web is concerned my switch from Bellsouthstinks.com to the Meep Meep company caused me to inadvertently to move from Greensboro, where I don’t live, to Elkin, where I really don’t live. Go figure.