For 5 1/2 years, I’ve blogged under a pseudonym. My reason was simple: I wanted to keep my professional and blogging lives separate. Sure, I could tell you my name but refuse to divulge where I worked, but who are we kidding? I never made it a secret that I was a lawyer admitted to practice in California, so any reader who knew my name would have no trouble tracking down my employer. So as a practical matter, if my employer’s identity was to remain a secret, mine needed to, as well. And no, I wasn’t under strict orders from my boss to remain anonymous, but my boss at the time did express considerable relief upon learning that I was, anyway, for the simple reason that no one can think I spoke for a company I hadn’t even identified.
With pseudonymity comes a certain responsibility. Taking my identity off the table carried the implicit promise that my identity is not relevant to what I say. If I blog about the idiocy of secondhand smoke, you as the reader should be entitled to assume that whoever I work for, it ain’t the tobacco industry or anyone else with an obvious interest in the subject, else I would have told you. Conversely, if I do work for an insurance company owned by a mortgage lender, but do not wish to tell you that, then let’s face it, I’m not going to be able to say all that much about mortgages or insurance on this blog. What little I can say about these topics must be information that is publicly known and related to the industry as a whole, rather than to my particular company. Therein lies the problem.
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